As of 2015, about 72 percent of active duty personnel were millennials. Generation Z, on the other hand, retains the iconoclastic vigor of their predecessors without the diploma dogma to boot. There does at least seem to be a desire to try new things, as the military writ large is adopting several different marketing campaigns specifically designed to entice Gen Z to join their ranks. Gen Z famous singers have no talent: Dimitrios Kambouris / Christopher Polk / Getty If you haven't gotten the theme by now, it's sarcastic and these two are superstars. Millennials — those born between 1980 and 1996 — are not joining the military; they are the military. These objectives reanimate the … She's not alone: The Army, for instance, already has a PowerPoint put together to give recruiters an idea of what it means to be Generation Z, drawing … But perhaps the most defining feature of military service is the high degree of social trust required and cultivated among its members, an area of deficit among the millennial generation. “Many of today’s youth are not inclined to want to leave their family and friends,” he said. Their spouses also qualify as Gen Z — 20% of them are under 25 years old. The concept for the new ad was based on research on Generation Z, the group born in the late 1990s and beyond. A large number of people who join the Army do so because they have a family member who serves or served, Bowers said, and they have a more accurate picture of what the military … One is that “Generation Z,” as it‘s been dubbed, is much less likely to want to leave home and see the world than others, Bowers said. As the newest generation to graduate high school and college and join the military, they make up 44% of the active duty population, according to the latest Demographics Report from the Department of Defense. In fact, Brilakis might be overestimating the number—if only one in eight of 10 million in this age group actually want to join the military, that leaves a pool of 1,250,000 potential recruits. Generation Z. “Family and friends, they oppose them joining the military service.” Move aside millennials, because fear of commitment itself is personified in Generation Z, a group comprised of individuals born between 1995 and 2015. Generation Z has entered the military ranks. There is one problem with all the advice about how to recruit and lead young millennials in the U.S. military: Millennials are no longer the generation the military needs to focus on. Generation Z is proving to be a tough nut to crack for the U.S. Army.